Babylon Beach Residence

PROJECT DETAILS

Babylon is a contemporary style Mediterranean residence consisting of 96 exclusive serviced apartments occupying a total plot area of 10671 m2 and 4429 m2 joint park areas which would add up to 15100 m2 of total plot size.

  • Year: 2010
  • Location: Antalya, Turkey
  • Number of units: 96

TARGETS MET

The project became successful and sold out months prior to completion at premium price per/sqft values.

TASKS COMPLETED

Concept development and architectural design

  • Residential real estate industry benchmark research
  • Project feasibility studies and profit analysis
  • Unit mix analysis, unit layout planning, amenity programming, selection of finishes and fixtures
  • Exploring zoning codes and local planning regulations
  • Leading the entire design team working to perfection and to extremely tight deadlines
  • Supervising the completion of the construction drawings and obtaining of building licences

Project branding, marketing and sales

  • Structuring of a solid pricing strategy
  • Preparation of the entire digital and printed marketing package contents including presentations, websites, brochures, etc.
  • Establishing international marketing and sales channels and managing sales operations and contracts