Your Key Real Estate Development Consultancy in Miami
The real estate market of Miami-Dade and Broward counties currently offer endless possibilities and an unparalleled absorption potential thanks to its magnetism on a global platform.
With an authentic European background and solid experience revealing a proven track record in project development and marketing on an international level, Designology is a key consulting partner, a catalyzer for the realization of highly profitable, highly-demanded, unique, signature real estate development projects from infancy until complete sell-out.
Designology is dedicated to co-produce contemporary, minimal yet sophisticated projects that combine design aesthetics with cost-effective, functional and smart solutions in order to meet the exacting requirements of the target market. Followed by creative and relevant marketing strategies that are in line and coherent with the entire project concept, the message will be transmitted to the target clientele effectively by the motivated sales force.
I believe it is essential to have a creative fine-tune in the commercial (sales & marketing) works and a commercial fine-tune in the creative (design & architecture) works in order to optimize the development projects for ultimate success.
I am motivated with ‘original ideas’. Only original ideas will supply the fuel to ‘enthusiasm’ that is contagious. I believe that enthusiasm is a key element to excite and inspire the people around you whether they are business partners, associates, co-workers or clients.
An ambitious architect and co-developer with two prestigious real estate awards and 10 years of professional experience in design, development and marketing of multi-family residential and mixed-use buildings and single-family homes.
Ezgi is a hybrid professional who has combined architectural practice with all aspects of project development including international marketing & sales operations and management.
Ezgi was the founding partner of Botam Qualitas, a leading developer on the Mediterranean coast of Turkey. She formed a joint venture with Botam Construction Group and Qualitas was born to develop unique residential and touristic projects along the Mediterranean coast of Turkey for a discerning international, predominantly European clientele. The young company has delivered two award-winning landmark projects and became the market leader in less than 3 years of operation.
SOME NUMERIC FACTS
Power of differentiation
Differentiation is the essence of strategy, the prime source of competitive advantage. The sharper your differentiation, the greater your advantage.
In my own development firm, facing first-hand challenges of the competition and the fierce price pressure had motivated us to come up with unique design ideas that were aimed to attract a specific and more affluent clientele. This strategy has proved to release the price pressure on our unique product as it offered an “added value”, a “competitive edge” different to mostly similar projects in the marketplace which had to beat each others’ prices all ending up with limited profit margins.
A case study from packaging industry (we can easily find similarities with real estate industry)
Tetra Pak, a company that in 2010 sold more than 150 billion packages in 170 markets around the world. Tetra Pak’s carton packages extend the shelf life of products and eliminate the need for refrigeration. The shapes they take—squares and pyramids, for example—stack more efficiently in trucks and on shelves than most cans or bottles. The packaging machines that use the company’s unique laminated material lend themselves to high-volume dairy operations. These three features set Tetra Pak well apart from its competitors and allow it to produce a package that more than compensates for its cost.
In studying companies that sustained a high level of performance over many years, it is found that more than 80% of them had this kind of well-defined and easily understood differentiation at the center of their strategy.
Marketing the properties with tags such as “luxury”, “prime location”, “famous architect” is not enough reason for a potential buyer to favor a particular project over others, because these became the market norm and everybody else claims those. We need more specific, tangible aspects, genuine and unique ideas that add value to our product and that no other one has to offer.
Giving the deserved attention and time for concept development phase at the very start of project development is essential. This critical phase will determine the success or failure of the development.